Brand Guide · 2026

# TYPE ONE RUN

leave no ones behind.

A program of Beta Cell Foundation
501(c)(3) Nonprofit · EIN 84-4054715
betacellfoundation.org/#type-one-run

## Mission & Voice

### Mission

Type One Run is a grassroots community of T1D runners — peer learning through running, where everyone gets sharper because they show up for each other.

Tagline: "leave no ones behind."

### Voice & Tone

#### We are

Inclusive, encouraging, direct. Everyone belongs — from marathoners to first-time walkers. We talk like runners who happen to have T1D.

#### We are not

Preachy, exclusive, or performance-focused. We don't gatekeep based on pace, distance, or experience.

#### Key messages

"Leave no ones behind."
"No fees. No fundraising. Just running."
"5,300+ T1D runners worldwide."

## Primary Logo

The full Homestead Display textured logo. Use on shirts, banners, large-format print, and digital hero sections where the texture detail is visible. Available in three colors.

Files: TOR-LOGO-white (SVG, PNG) · TOR-LOGO-black (SVG, PNG) · TOR-LOGO-blue (SVG, PNG)

Use the primary logo whenever the display size is large enough for the Homestead texture to be clearly visible (120px+ wide).

## Alt Logo (Simplified)

Simplified solid version for small sizes where the Homestead texture would become visual noise. Use for favicons, small social media icons, app thumbnails, embroidery, and any context under ~80px. Available in white and black.

TOR-ALT-white · Use on dark backgrounds

TOR-ALT-black · Use on light backgrounds

Files: TOR-ALT-white (SVG, PNG) · TOR-ALT-black (SVG, PNG)

When in doubt about which logo to use: if you can clearly see the cross-hatching texture in the primary logo at your target size, use the primary. If it looks muddy, use the alt.

## Motto Lockup

Logo paired with the tagline "leave no ones behind." Use for banners, event headers, email signatures, and any context where the tagline adds value.

TOR-MOTTO-black

TOR-MOTTO-white

Files: TOR-MOTTO-black (SVG, PNG) · TOR-MOTTO-white (SVG, PNG)

## Avatar & Sticker

The TOR avatar is a square-format image with the white textured logo on a TOR Blue background. Ready to use as-is for:

- Social media profile pictures
- Stickers and decals
- App icons and thumbnails
- Any square format

Always use the full square with the blue background. Do not crop or remove the background.

File: TOR-AVATAR.png (1000x1000px, square with blue background)

## Banner

Wide-format logo for website headers, event banners, email headers, and social media cover images. Scales to any width.

File: TOR-BANNER.svg (vector, scales to any size)

## Color Palette

### Brand Colors

TOR Blue
Primary
#4BA6DD
BCF Yellow
CTA / Highlights
#FFD53F
Deep Navy
Digital Background
#0A0E14
White
Logo on dark
#FFFFFF
Black
Logo on light
#1A1A1A
Muted
Body text (digital)
#8CA0BC

## T-Shirt & Apparel

Royal Blue
Shirts Only
#4169E1
Royal Blue is for merchandise only. It is the shirt fabric color — not a brand color for digital design, print marketing, or any other use.

### Apparel Guidelines

Shirt color: Royal Blue (#4169E1)

Logo: Use the primary TOR-LOGO in white. The full shirt size supports the Homestead texture detail.

Placement: Centered on chest, approximately 10-12 inches wide. Equal spacing from neckline and side seams.

Do NOT use alt logos on shirts — the texture is the visual identity at this size.

#### Do

Use white primary logo on Royal Blue. Center on chest with equal margins. Use the textured version.

#### Don't

Use alt logos on shirts. Use Royal Blue in digital or print. Print logo in colors other than white on Royal Blue.

## Logo Usage Rules

### Clear Space & Minimum Size

Maintain clear space equal to the height of the "O" in "ONE" on all sides of any logo variant.

Minimum sizes:

- Primary logo: 120px wide minimum
- Alt logo: 32px wide minimum
- Motto lockup: 200px wide minimum
- Avatar: 32px minimum (it's already square-cropped)

#### Do

Use on solid backgrounds with sufficient contrast. Use white on dark, black on light. Use primary at large sizes, alt at small sizes. Maintain proportions. Include "A program of Beta Cell Foundation" when space allows.

#### Don't

Stretch, rotate, or distort. Use the textured primary logo below 80px where texture becomes noise. Place on busy photography without a background overlay. Add drop shadows, outlines, or effects.

## Typography

### Typefaces

Homestead Display · Logo / Display Font
TYPE ONE RUN
The textured slab-serif that defines the TOR visual identity. Used in: Logo, print headlines, posters, flyers, large-format signage.
Homestead Regular · Print Sub-Headlines / Tagline
leave no ones behind
Used for: Tagline, sub-headlines in print materials. Pairs with Homestead Display for hierarchy.
Syne · Digital Headings (Web)
Leave No Ones Behind
Weights: 700, 800 · Replaces Homestead for web use. Google Font.
DM Sans · Body Text
Type One Run is a grassroots movement of ordinary people dedicated to building support, community, and awareness for those affected by type 1 diabetes through running.
Weights: 400, 500, 600, 700 · Body copy, navigation, buttons. Google Font.
DM Mono · Labels / Technical
T1D Running Community · Free · Open to All
Weights: 400, 500 · Badges, eyebrows, meta labels. Google Font.

### Type Hierarchy

Logo / Display
TYPE ONE RUN
Tagline (Print)
leave no ones behind.
Page Title (Web)
Leave No Ones Behind.
Section Title
Why Community Matters
Body
5,300+ T1D runners worldwide.
Label
T1D Running Community

### When to Use Which Font

#### Print & Large Format

Homestead Display for headlines
Homestead Regular for sub-headlines and tagline
DM Sans for body copy (download from Google Fonts)

#### Web & Digital

Syne for headings (Google Font)
DM Sans for body text
DM Mono for labels and badges

## Digital Properties

### Web

Website: betacellfoundation.org/#type-one-run

Legacy domain: typeonerun.org (redirects to BCF)

Store: teamlocker.squadlocker.com

### Social Media

Facebook Discussion Group: facebook.com/groups/typeoneruncommunity (5,300+ members)

Instagram: instagram.com/typeonerun

### Podcast

Apple Podcasts: podcasts.apple.com/us/podcast/type-one-run-podcast/id1704563314

Spotify: open.spotify.com/show/28X6HTd9JbFugukliKjyp2

RSS: pinecast.com/feed/type-one-run-podcast

## Parent Organization

Type One Run is a program of Beta Cell Foundation, a 501(c)(3) nonprofit that builds scaffolded, skills-based diabetes education — free for every person with T1D.

EIN: 84-4054715
betacellfoundation.org
info@betacellfoundation.org

When representing Type One Run externally, always include "A program of Beta Cell Foundation" or the BCF logo alongside TOR branding.

## Quick Reference for Chapter Leaders

Starting a local TOR group or promoting an event? Here's what you need:

#### For social media posts

Use TOR-AVATAR.png as your profile picture. Use the TOR-LOGO-white or TOR-LOGO-black on graphics depending on background color. Use TOR-BANNER.svg for cover images.

#### For flyers & print

Use Homestead Display for the headline and Homestead Regular for sub-text. Use TOR-LOGO-black on white paper or TOR-LOGO-white on dark backgrounds. If printing small (business cards, stickers), use TOR-ALT-black or TOR-ALT-white instead.

#### For shirts & merch

Royal Blue fabric with TOR-LOGO-white (primary textured version). Centered on chest, 10-12 inches wide. Send the SVG to your printer for best quality.

#### For stickers

Use TOR-AVATAR.png as-is — it's already formatted as a square with the blue background. Send directly to your sticker printer.

## Assets in This Kit

Logos (SVG — vector, for print)
TOR-LOGO-white.svg
TOR-LOGO-black.svg
TOR-LOGO-blue.svg
TOR-ALT-white.svg — simplified, for small sizes
TOR-ALT-black.svg — simplified, for small sizes
TOR-MOTTO-black.svg — logo + tagline
TOR-MOTTO-white.svg — logo + tagline
Logos (PNG — raster, for digital)
TOR-LOGO-white.png
TOR-LOGO-black.png
TOR-LOGO-blue.png
TOR-ALT-white.png
TOR-ALT-black.png
TOR-MOTTO-black.png
TOR-MOTTO-white.png
Other Assets
TOR-AVATAR.png — square avatar for social, stickers, icons
TOR-BANNER.svg — wide-format banner
Fonts (for print materials)
Homestead-Display.ttf — display/logo font
Homestead-Regular.ttf — sub-headlines, tagline
This Document
TOR-Brand-Guide-2026.pdf